Midweek Material (August 25, 2021)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Companies are using “sales plays” to optimize their sales effectiveness [Article]: A sales play system has begun to catch on among progressive companies worldwide, much as many sports organizations have applied data and analytics (with baseball’s Oakland… Continue reading Midweek Material (August 25, 2021)

Book Notes: “Sell It Like Serhant” – Chapters 4-6

Chapter 4 – “The Master of Follow-up” In Chapter 4, Ryan outlines his “Three F’s Rule”: The Follow-Up, The Follow-Through and The Follow-Back.  Following-Up is beginning relationships, “Following-Though” is deepening relationships, and “Following-Back” is maintaining relationships. A few related quotes: Your database of customers isn’t a mailing list, it’s a list of relationships. Deals can… Continue reading Book Notes: “Sell It Like Serhant” – Chapters 4-6