“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
McKinsey hosts three consumer behavior experts on changes to expect in 2021 and 2022 in a COVID-19 variants world [Podcast & Transcript]:
“Some of those [pandemic] changes could have been anticipated, but others are quite shocking: the notion that bread baking would become a phenomenon among millennials, or that pet ownership would skyrocket to the extent that it has, and that those same millennials would be willing to spend more than they spend on their daily Starbucks to feed their new pets….
Certainly, the dog that you adopted is likely to stay home. But when you go back to ordering your daily Starbucks and spending $7 a day on a coffee, are you going to spend the same to feed your pet?”
Understanding The Ever-Evolving, Always-Surprising Consumer [Monica Toriello, McKinsey & Company]
How to easily leverage consumer data to optimize your digital marketing [Article]:
We can put the right message in front of the right person at the right time. But to do that effectively, we need to incorporate data at every level of our marketing. Thankfully, it’s easier than you think.
5 of the Easiest Ways to Make Data an Integral Part of Your Business’ Digital Marketing [Lucas Miller, Entrepreneur.com]
What top salespeople do to maximize their outbound success [Article]:
“What makes a repeatable process successful is a measurable and predictable outcome. Knowing that when you launch an outbound campaign to 1,000 leads, you will receive roughly 30 appointments, and three conversions are enough to show you have a repeatable process that drives results.”
How Top Sales Representatives Generate Outbound Leads [Vito Vishnepolsky, Forbes]
A variety of proven social media post ideas to build out a content calendar [Video]:
20+ Social Media Post Ideas to Radically Simplify Your Marketing – YouTube [Allie Bloyd, Social Media Examiner]
Andrew T. Daniel 