Midweek Material (September 22, 2021)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.


Why new growth strategies are resulting in more trademark battles [Article]: 

In other words, luxury brands and many streetwear brands, alike, are more primarily selling trademarks (i.e., brand names, logos, etc.) and the goodwill embodied in those marks than they are selling individual garments and/or accessories. And this is the result of the consumer recognition of those marks and the corresponding demand for them as indicators of source, of course, but also indicators of social status or belonging and/or as an indicator of the wearer being “in the know.”


How organizations can leverage office envy if it arises: [Article]:

The researchers found that envy motivated some employees to seek advice from their envied colleagues. (This was more likely to happen if the envied colleague was a friend.) The envious employees who acted in this way subsequently achieved higher job performance ratings and better sales than those who didn’t seek advice from those they envied, the team found.


The differences between “Opportunity Set A and B” in your career [Podcast]:

We have 2 sets of opportunities.  Opportunity Set A, Opportunity Set B. Opportunity Set A is everything that’s asked of you…. Opportunity Set B is everything that’s available to you but that nobody is asking you to do…. if you only focus on Opportunity Set A, then you will always only be qualified to do the thing that you are already doing, but Opportunity Set B is where growth is, that is where you transform yourself.


Startup capitalizing on onboarding training opportunity [Video]:


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