“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Enforcing intellectual property law on counterfeit goods [Video & Transcript]:
They’re a part of a huge counterfeit industry worth over $1 trillion dollars. And since these fakes come through the mail, Customs and Border Protection officers are tasked with seizing them. In 2020 alone, CBP seized over 26,000 counterfeit good shipments.
How 26,000 counterfeit products are seized and destroyed at JFK Airport [Abby Narishkin, Steve Cameron, and Victoria Barranco, Business Insider]
How the legal profession is adopting AI [Article]:
“Whether it’s the white collar worker or…the laborer, everyone’s going to go through this, what I call ‘automation journey,’ whether they like it or not,” Suneet Dua, US chief product officer at PricewaterhouseCoopers (PwC), said. “The automation train around RPA, robotics, workflows is moving so fast—and there’s low-code, no-code automation. That train is like a speed train. [The] human-skills train is the slowest train out there.”
How lawyers embraced the robots [Hayden Field, Emerging Tech Brew]
Gamification trends in sales [podcast]:
I think the concept is here to stay. The more tightly people can align the things that they are tracking and that they are focusing attention on to ultimately the success of that group of people, that’s what makes it impactful.
Episode 207: Brian Trautschold on How Gamification is Taking Over the Sales World [John Barrows, Make It Happen Mondays]
Advice on using social media for lawyers [Article]:
Creating Facebook groups can be a very effective marketing strategy. Facebook groups will help you post content targeted towards specific people who follow you, often those who are most engaged with your content. Oftentimes, this will result in group posts getting more engagement than what you post on your main feed. Maintaining a group can help you stay active within your online community and promote your services to those who will be most interested.
Social Media Marketing for Lawyers [Pierce Reiten, Law Technology Today]
Andrew T. Daniel 