“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Marketers intend to leverage the principles learned during the pandemic in a post-Covid world [Article]:
“Travel can take on an infinite number of forms: we are capable of going to the edge of the world, but also of being transported to another universe without moving an inch. We have engaged with our members during the pandemic, largely by building emotional connection around that theme with storytelling. With the magic of travel coming back, we take the lessons learned in the past years and are ready to apply that to both digital and physical multi-sensorial experiences.”
Multi-Sensory Experiences on Marketers’ Minds as Covid-19 Impact Begins to Ease [Stephen Lepitak, Adweek]
Lawyer and ContrAtak CEO on brand protection and anti-counterfeiting stratgies for SMEs [Podcast]:
All the information that you will have, can be summarized in a pyramid. The base of the pyramid would be what you see, the retailers, internet sellers, everything you can see in the market. The second level of the pyramid is the wholesaler, the distributor, the importer, the exporter. The third level is the finished product manufacturer. The fourth level will be the raw material manufacturer. Depending on the rights you have, you can conduct action more at the top of the pyramid than at the bottom.
How to Build an Agile and Cost-Effective Anti-Counterfeiting Strategy: Tips for SMEs [Audrey Dauvet, Brand & New]
Arguably the best skill in sales [Article]:
The nature versus nurture question! I think there’s an element of great salespeople where it is natural, but the greatest skill may be listening. It’s not actually talking; sometimes what people think about sales professionals is that they must be great talkers. With listening, some of that is natural, and having that type of conversation can be a comfort, because often you’re not going to be the most knowledgeable person in the room—you don’t know the client’s business as well as they do.
Why the Greatest Sales Skill May Be Listening [Sean Callahan, LinkedIn]
Issues surrounding algorithms versus human instinct when optimizing decision-making [Video]:
NOISE: Algorithms vs. Human Instinct [Little, Brown and Company]
Andrew T. Daniel 