“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Seven persuasion principles [Podcast]:
We are obligated to give back at the same level. But if the only thing we can do is to give back at a higher level we will to avoid the burden of feeling like a cheater, like a free rider, like a taker, an ingrate, so if somebody buys us lunch, we say “okay, next time it’s on me.” But between that time if this person says, “I’m in a bind, can you drive over to where I am and jump my battery for me?” We have to say “yes” because this person just did us a favor. While we’re in that state of obligation, we will go even higher although most of the time we can cancel the obligation simply by giving what they gave us, a nice lunch.
#122 Robert Cialdini – The Principles of Persuasion [Shane Parrish, Farnam Street]
Trends in B2B Thought Leadership [Article]:
This intuitively makes sense from a “show, don’t tell,” perspective. It’s one thing to talk about your company’s competency and credibility, but another to demonstrate it through the creation of useful and interesting content that helps your customers better understand their industries, business outlooks, challenges, and potential solutions.
Here’s How B2B Thought Leadership Consumption and Perceptions Have Changed in the Past Year [Tusar Barik, LinkedIn]
Tips on how to use light to improve your day [Video]:
How Light Impacts Your Sleep and Mood: Easy Daily Tactics from Dr. Andrew Huberman [Tim Ferriss, The Tim Ferriss Show]
Tips for communicating back-to-office protocol [Article]:
Many announcements to date have been rule based, inflexible, and have treated remote work as a perk, rather than a pandemic necessity that proved to be quite successful for many. The rigidity of communications anchored in policies can feel highly transactional and undermine employees’ sense of being valued—one of the primary factors driving 40 percent of employees to report being at least somewhat likely to leave their current positions in the next 3-6 months.
Your return-to-office announcements are missing the mark: Here’s how to get them right [Bonnie Dowling, Taylor Lauricella, and Bill Schaninger, McKinsey & Company]
Andrew T. Daniel 