“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Key Salesforce automations to increase efficiency [Article]:
Sales automation techniques are only going to get more important for businesses. A third of all sales tasks can be automated, which empowers teams to build their own rules, processes, and workflows, creating greater time and budget-saving efficiencies for companies of all sizes.
3 Salesforce Automations All Businesses Should Use [Sharif Shaalan, Sales Hacker]
Tips from former FBI hostage negotiator on how to improve your sales interactions [Podcast]:
People get mad when they’re not heard. It seems like ridiculously obvious. But very few businesspeople go into a negotiation to hear the other side out because they are so determined to be heard. I got a case I got to make, I got a value proposition I got to give, I got an argument I have to make, I have to explain to them what my position is. The Stephen Covey advice from way back, “seek first to understand and then be understood,” this is a tactical application of that. Seek first to demonstrate understanding in order to be understood. I get my point across much quicker, I can get it into your brain if I know that the biggest obstacle to you hearing my case is you have to be heard out first.
222: Negotiations and Tactical Empathy with Chris Voss (Replay) [John Barrows, Make It Happen Mondays]
Three insights into Gen Z [Article]:
It’s safe to say that Gen Z is dismantling the way we approach our industry, but I believe it’s a welcome (and frankly overdue) dismantling. For years we’ve been telling ourselves to give the brand over to the consumer — to let go, to take risks, to wear overalls; and in many ways, Gen Z represents the final push to get us there, giving us the permission to do the things we’ve always wanted to, but have been hesitant to fully embrace.
Gen Z Comes to Advertising Week [Kelsey Rohwer, Edelman]
The source of courage [Video]:
Courage Comes From Trust | Simon Sinek [Simon Sinek, Simon Sinek YouTube channel]
Andrew T. Daniel 