“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Tips on standing out as a “brand leader” [Article]:
“Be willing to challenge your assumptions,” she declared. “As entrepreneurs, we identify a need that we feel, and we create a business addressing that specific need. Your instincts may be right, but as we learn what customers are looking for, their needs might be different from what you originally conceived, and you need to be willing to incorporate that input,” she said.
How to Become A ‘Rock Star’ Brand Leader [Muireann Bolger, INTA]
How to advance in your career using Sales Development Representative skills [Podcast]:
I was very patient, and I communicated with my managers, and I told them where I want to be. And I took mentors, but for folks who are listening to this and might be out of college, I think it makes sense to try a couple of things before you make a jump before you become a leader. When you talk to existing customers on the customers side, you actually learn the use case. You learn the type of people you should target; you learn ICP really well, and you learn how to offer something they want and solve problems.
Alice Shaff on Leveraging SDR Skills to Land a Leadership Role [John Barrows, Make It Happen Mondays]
Building brand awareness in a competitive landscape [Podcast]:
We still have to tell our story. Although this industry has gotten a lot hotter, grown really fast, there are still a lot of people that don’t understand it. Awareness of the category and awareness of all the brands within it still remains relatively low. So we have to do storytelling, and we have to do the right storytelling, not just to educate consumers about the industry, but about who we are and especially why we think Affirm is different.
How buy now, pay later brand Affirm is building brand awareness [Adrianne Pasquarelli, Ad Age]
Ideas on how to effectively use Instagram stickers [Video]:
Instagram Stories Stickers Secrets to Boost Engagement [Natasha Samuel, Social Media Examiner]
Andrew T. Daniel 