“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Marketing move by Crypto.com to rename the Staples Center pays off big [Article]:
“The resulting PR doubled its token price and led to a $9 billion run-up in market cap,” Meltem Demirors, chief strategy officer at CoinShares International Ltd., said on Twitter. “The deal paid for itself ~13x over, difficult to untangle token distribution and who benefited, but smart token marketing strategy!”
Crypto.com Naming Agreement ‘Paid for Itself’ After Coin Surges [Joanna Ossinger, Bloomberg]
Learn the seven elements of story to increase YouTube views [Podcast]:
Story can do a lot to really help us not just understand information, but it gets us to feel something about that information. If you want more watch time on your videos, get people to watch longer, spend more time watching future videos that you publish, you want them to more likely hit subscribe to enable that bell icon to come back, they don’t usually do that because like, “wow, this was the best information I’ve ever heard.” Sometimes they do, but there is a lot of competition now, there is a lot of people on YouTube just communicating information. Information is helpful, it’s valuable but the thing that gets people to really keep watching, and want to watch more, and come back for more is the feeling. “I feel something with this person, with this individual.”
How to Use Story to Boost Your YouTube Views [Michael Stelzner, Social Media Marketing]
How to deal with the 5 most common sales objections [Article]:
If they’re resistant to buying, it may be because they don’t understand the urgency of their situation and the poor forecast ahead if they stick with the status quo. Once you show them the trouble with their current way of operating, your product will hold much more appeal as a way to improve their circumstances.
The 5 Most Common Sales Objections And How To Overcome Them [Jonathan Costet, Gong]
Tips on advertising on TikTok [Video]:
Master TikTok Marketing For Your Business | Go Viral & Increase Sales Quick! [Jamal Meneide, Hubspot Marketing]
Andrew T. Daniel 