“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Leveraging feedback to manage your personal brand [Podcast]:
The most impactful information that I received was the feedback that I got, or that she got, from my bosses around how they perceived me and what my shortcomings were. For example, one of the things that was told to me, and this was hard, was at any time I’d walk into a leadership meeting, it was like I wasn’t there. I never spoke up, I never contributed. As painful as it was to hear, it was the most impactful thing that helped propel me to being able to now lead teams, walk into a room with other leaders, and make myself known.
190: How to Control Your Internal Brand [Sam Jacobs, Sales Hacker Podcast]
Key legal considerations on trademark issues arising between high-profile collaborations [Article]:
The joint filing/ownership approach of these new assets by the likes of Gap and Yeezy, as well as Gucci and Balenciaga is intriguing, especially because joint ownership has been argued to “compromise the trademark’s fundamental source-identifying nature.”
Yeezy, Gap Face Pushback Over Trademark Applications Amid Co-Branding Rise [The Fashion Law]
A proven, organic approach to obtaining more LinkedIn leads [Video]:
How to Get More LinkedIn Leads: An Organic Strategy That Works [Mandy McEwen, Social Media Examiner]
The most effective platforms for your video content in 2022 [Article]:
However, because knowing your social media audience is more important than ever, you might want to consider having a slightly different video strategy for your most important video platforms. While there will be times where you can easily repurpose content to save time or bandwidth, some platforms like TikTok and Instagram are evolving with algorithms that could deprioritize your content if it has a watermark from another network.
The Best Social Media Platforms for Video Content in 2022 [Pamela Bump, Hubspot]
Andrew T. Daniel 