“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Forecasting from the customer’s perspective [Podcast]:
So really pinpointing those pivotal moments where your buyer is coming along with you is really important. And it’s not just the hunch of, ‘Oh, I’m doing great, we’ve had five calls, they love me.’ Most sellers, we have very rosy eyes and we think everybody’s going to buy from us next week. But if you can be objective with the milestones that are on the sales cycle, that’ll help your forecasting quite a bit.
Reality-based forecasting with Diego Panama, CCO, LiveRamp [Devin Reed and Sheena Badani, Reveal: The Revenue Intelligence Podcast]
Two essential email metrics for marketers [Article]:
Think of a sender’s reputation scoring like a credit score. In finance, past spending and payment history is rolled into an equation that determines whether a lender will trust you with a new loan or credit card. Like credit bureaus, ISPs use scoring algorithms to determine the validity and usefulness of your email. Each assessment is proprietary, so it’s possible to have a good reputation with one ISP but not another.
Email Deliverability and Email Sender Reputation Score: What Marketers Need To Know [Veda Kumarjiguda, Salesforce]
Opportunities in the next version of the web [Video]:
Fad or Future: Finding Success in The Metaverse [Emma Gordon, Inc.]
Netflix Co-Founder Marc Randolph on how to disrupt a market [Article]:
As you know, I’m a strong believer in the Canada Principle, which says that any effort spent chasing small opportunities is almost always better focused back on growing your core business. But it’s the Canada principle that provides new competitors their edge. For every moment the incumbent is focused on their core business, is the chance for a new entrant to start by building the product and service that the larger company is so consciously ignoring.
Netflix Co-Founder: ‘Here’s How to Become a Disruptor’ [Marc Randolph, Entrepreneur]
Andrew T. Daniel 