“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
When eBooks are appropriate marketing devices and tips for creating [Video]:
How to Create eBooks [Rimi, Hubspot]
Advice on active listening from a professor and a research associate at Harvard Business School [Article]:
Take a brief pause after they finish speaking to compose your thoughts. This will require conscious effort! People think about four times faster than other people talk, so you’ve got spare brainpower when you’re a listener. Use it to stay focused and take in as much information as possible.
How to Become a Better Listener [Robin Abrahams and Boris Groysberg, Harvard Business Review]
Answers to questions including the effectiveness of sequences from Sales Hacker’s community [Podcast]:
The real issue is personalization and empathy and demonstrating that you understand the buyer’s problems. That you are coming at it from a perspective where you understand what they are dealing with every day. So many people these days are not doing that. That’s the problem.
192: The Holiday Mailbag – Sales Hacker Style [Sam Jacobs, Sales Hacker]
Influencer trends for marketers [Article]:
A key reason why businesses are investing more in influencers comes down to one word: algorithms.
Across all of social media, algorithms reward those with highly engaged audiences and those who create content that people consume. This is where influencers tend to shine.
Influencer Marketing Trends and the Outlook for Marketers [Michael Stelzner, Social Media Examiner]
Andrew T. Daniel 