“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
How marketers can prepare for the “Metaverse” [Article & Podcast]:
History suggests that the advent of the Metaverse is going to hit businesses in much the same way [as social media], with larger brands and companies adopting it and building a Metaverse team before small businesses catch onto the idea. You can get ahead of this by starting to think about what your team would look like and what goals inside the Metaverse they would be working toward.
The Metaverse: What Marketers Need to Do to Prepare [Michael Stelzner, Social Media Marketing]
5 tips to reaccelerate growth [Article, Video, or Podcast]:
What you want in SaaS are big accounts that grow over time and remain loyal to your product and your brand—companies that see your value in their continued success. Those customers will always renew at higher rates because they can see what the partnership brings to them.
Reaccelerating Growth at Scale with Box’s CRO Mark Wayland (Podcast 514 + Video) [Amelia Ibarra, SaaStr]
Strategies for building a brand character [Article]:
Some characters are so ingrained in popular culture that they become inseparable from the brand, like Ronald McDonald or the M&M Spokescandies. Customers will be able to identify your product or service without the brand ever being mentioned.
How to Design a Character for Your Brand [Caroline Forsey, Hubspot]
Helpful ideas for setting New Year’s resolutions [Video]:
Rethink Your Resolutions This Year [Kelsey, Alpaio, Christine Liu, and Elainy Mata, Harvard Business Review]
Andrew T. Daniel 