Midweek Material (January 12, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.


Declining ill-fitting “opportunities” in order to achieve long-term sales success [Podcast]:

I think that’s probably the most obvious one, is when you’re a startup, especially early on it’s very tempting to take on a large deal that may not be the best fit, or a really stretch fit, because the revenue is there, the upside is there, you get a logo. It’s a shiny thing that you want to take on. And I’m a big believer of saying no to say yes, because I’ve made those mistakes and have realized that sort of the flip side of doing that is now your product roadmap is scrambled.


Advice on how to stay driven and flexible [Article]:

This year, as you set goals, I encourage you to hold them loosely. I’ve always thought of goals as a useful thing to move toward, simply because movement itself is so important. A goal can light our path forward, and that’s useful for a while. But a goal is not a map. It cannot define your whole journey. If you chart your course too tightly, you’ll miss all the promising off-ramps in your periphery.


How to deliver constructive feedback [Video]:


Inspiration for social media strategy in the new year [Article]:

In an era where every organization has a branded social media presence, there’s only one genuine way to set yourself apart, and it’s just that: be genuine. Bring your true story forward in all of the content you produce, and it will resonate with people. Remember: people buy from brands, but they connect with people.


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