“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Effective organic marketing strategies for Facebook this year [Podcast]:
The final thing I really want to underscore in this particular segment in our conversation is how critical it is to have a cohesive strategy. Facebook doesn’t live in a silo … I always drive traffic from other sources.
Facebook Organic Marketing: What Works in 2022 [Michael Stelzner, Social Media Examiner]
Seven pros and cons of a career in sales [Article]:
People are wary of sales reps because they believe you’ll contact them incessantly with information about products they don’t need and won’t buy. The good news about such low expectations is that they’re easy to exceed.
The best salespeople know they can’t — and shouldn’t — strongarm prospects into a purchase. Instead, they arrive at a mutually agreed-upon solution to a defined problem. By being helpful, you can establish yourself as a trusted advisor and problem-solver.
7 Reasons Sales is Still a Great Career (& 7 Reasons Why Not) [Leslie Ye, HubSpot]
Michael Dell’s advice for entrepreneurs [Video]:
Michael Dell’s Business Lessons For Entrepreneurs [Forbes]
How small businesses can generate more leads using 4 marketing tools [Article]:
As a marketer, you need to know your customer — all that data is already in your customer relationship management (CRM) system. Access to it gives marketing and sales teams the information they need to create relevant and engaging campaigns. With integrated systems, you can put the customer’s needs first and provide relevant marketing messages to help nurture your leads.
4 Small Business Marketing Tools To Generate More Leads [Keara Cho, Salesforce]
Andrew T. Daniel 