“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Insights into companies finding success in the pandemic [Podcast]:
What we identified in the research was that resilience was thought of as an individual sport. It was, I am resilient. What we saw though were that the organizations that thrived and had better engagement scores, less reported mental stress, stronger mental resilience, these organizations recognized that resilience was actually a team sport, where the team adopted a commitment to raise each other’s energy, to identify each other’s energy.
Why Some Companies Thrived During the Pandemic [Curt Nickisch, HBR IdeaCast]
Strategies for SEO in 2022 [Video]:
SEO Tips For Beginners | Rank #1 on Google in 2022 (Tutorial!) [Rimi, Hubspot]
Maintaining stamina with Instagram marketing [Article]:
Implementing a system to get through your content creation will help minimize feeling overwhelmed. If you’re by yourself, you might want to build a system that includes a way to batch-create your graphics and posts, and schedule your Instagram content using either Facebook’s Creator Studio or a third-party app.
If you have a team to help you, you can build your system to allow your team to handle a lot of the research and content ideas for you, and depending on the content, they can even help produce the posts for you. You can also repurpose some of your content from an earlier launch.
Instagram Content Strategy: Create Without Burnout [Michael Stelzner, Social Media Examiner]
Creating a persona for more effective law firm marketing [Article]:
Identifying your ideal audience gives you a better understanding of what your clients want, need, and expect. Your firm’s approach and services become more responsive because you “get” your clients. You’ll likely improve the two-way communication between your firm and your clients.
How to Identify Your Ideal Clients for Your Law Firm [Postali]
Andrew T. Daniel 