“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
How to optimize your communication for your audience [Podcast]:
I think the first step is the realization. The realization is as follows: decisions and information is cumulative. That accumulation can change how we approach the information. As a result, that accumulation needs to be managed. Suppose I’m communicating in a classroom and I’m saying a lot of stuff, and it’s a lot, a lot, a lot of information. If I really want to be an effective teacher, I have moments during the course where I change pace. I have people do an exercise. I basically give them the opportunities for those kind of mental respites so that they can then kind of go back to then hearing me lecture and they’re not basically fried as they’re hearing me do it.
Step Up and Stand Out: How to Create the Right Environment for Communication [Matt Abrahams, Think Fast, Talk Smart: Communication Techniques]
Enhance your life utilizing a 5-Part approach [Podcast]:
We probably spend maybe ten percent of our time in that zone of genius. That place where we lose track of time. Where we’re in that state of flow where people acknowledge us for being so amazing at that work, but we never have really thought too much about it. We’re just like really good at it. But if we’re out of our genius zone, that’s not highest and best purpose. That’s not highest and best use.
A 5-Part Framework for Designing Your Best Life [Sam Jacobs, Sales Hacker]
How to come up with content on TikTok [Video]:
Easy TikTok Ideas to Spur Endless Content [Giselle Ugarte, Social Media Examiner]
Boost your social marketing strategy in five steps [Article]:
Your target audience is likely active on social media. However, that doesn’t mean your content will be relevant to them as they use each platform. To inform your planning, start by segmenting your audiences on the basis of demographics. It may turn out that you only want to focus on certain audiences with social media — or with any given platform.
5 Steps to Jump-Start Your Social Marketing Strategy [Jordan Turner, Gartner]
Andrew T. Daniel 