“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
The difference between enforcement and enrollment in motivation [Podcast]:
When we think about scientists who have done great work. When we think about organizations that have had breakthroughs, or designers, or coaches, or teachers. It’s always because they figured out how to earn enrollment. They realized that people who are doing something because they want to, do way more than people who are doing something because they have to.
Enrollment and Enforcement [Seth Godin, Akimbo]
Tips for staying calm in difficult conversations [Video]:
How to Control Your Emotions During a Difficult Conversation: The Harvard Business Review Guide [Amy Gallo, Harvard Business Review]
Evolving sales cycles and scaling revenue challenges [Podcast]:
My question that I posted was, “do we think that that [extended decision-making processes] is because we are trying to sell to the same people whose lives are now different, the way that we always did? Does this require a change in terms of how we enable our folks or a change in our sales process? Should we change our go to market plan and strategy?” For me it’s interesting because this seems like almost a new norm now that we have to address and talk about it. It is not a “this is kind of crazy are you all seeing this?” It’s no, “this is a thing, that is happening.”
1038: Scaling Revenue and Sales Cycles, with Christina Brady [Andy Paul, Sales Enablement]
A comprehensive look at marketing operations [Article]:
The people involved in marketing operations build a foundation that reinforces and supports marketing efforts. It makes it easier to achieve goals by implementing systems to ensure marketers are best equipped to succeed at their jobs.
Everything You Need to Know About Marketing Operations in One Place [Kayla Carmichael, Hubspot]
Andrew T. Daniel 