“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Advice on how to stand out [Podcast]:
We have got to think, what is it that makes me stand out to the people that I am trying to reach? How can I build an understanding of them into the differentiation that I am offering? So that an ad for one audience looks totally separate from an ad for another audience. An email you send about your business to one partner is totally different from the other. That’s the only way to do this.
What Makes You Stand Out? It May Not Be What You Think [Jason Feifer, Entrepreneur]
Lessons to learn from four types of regret [Video]:
4 Kinds of Regret – and What They Teach You about Yourself | Daniel H. Pink [Whitney Pennington Rodgers, TED]
Three new priorities for building a top B2B sales team [Article]:
Our research shows that B2Bs with the fastest rates of revenue growth are far more likely to equip reps with deal-level insights and account-specific customer intelligence. By comparing search data with sales data, for example, one B2B sales leader isolated which customers were using chat and which preferred email, so they knew the best channel on which to engage. Other analytics tracked competitor movements in specific regions, so reps could anticipate customer questions and prepare helpful responses.
Building the Next-Generation Sales Capabilities [Michael Harney, Lia Ketola, Kedar Naik, Nicolas Probst, and Steve Reis, McKinsey]
Whole Food’s former Co-CEO discusses the power of purpose [Video]:
How Purpose Can Fuel Growth According To Whole Food’s Former CoCEO [Steven Bertoni, Forbes]
Andrew T. Daniel 