Midweek Material (March 23, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.


Note: My “Book Notes” series will resume on May 15.

How to differentiate yourself on TikTok [Podcast]:

It’s the only place that you’re going to get this massive organic reach to a totally new audience that you have likely never reached before or you probably won’t ever reach on all of the other platforms.  TikTok is built a little different in terms of finding new audiences, new people that maybe would love to hear what you have to say versus on Instagram they might kind of put you into this little subsection.

TikTok Storytelling: How to Stand Out From the Crowd [Michael Stelzner, Social Media Marketing]


The importance of contextualizing in a never-ending pursuit [Video]:

The Infinite Game Has NO END [Simon Sinek]


“How Will You Measure Your Life?” – Key takeaways [Podcast]:

The shift here is from something that was originally called incentive theory to something that is now known as motivation theory.  And it goes like this: Incentives get people to do things.  Motivation gets people to do things because they want to do those things.

Top Lessons from “How Will You Measure Your Life?” [Alex Lieberman, Founder’s Journal]


Why you should cultivate courage daily [Article]:

I think about that every morning just before I crank the knob.  Who is in charge?  The courageous side of me or the cowardly side?  The side that doesn’t flinch at discomfort or the side that desires to always be comfortable?  The side that does the hard thing or the side that takes the easy way? 

You Actually Should Do Something That Scares You Every Day [Ryan Holiday]


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