“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
An innovative approach to your goals and calendar [Podcast]:
I meet so many entrepreneurs who laugh at the reality of what they are doing now. They say things like, “I never planned to run a soap company.” But that soap company pulls in millions and challenges them in all the right ways. They love the soap company. They got there not by careful plotting, but by indulging the unknown.
Rethink Your Goals…and Your Calendar [Jason Feifer, Entrepreneur]
How to simplify your Instagram content strategy [Video]:
Instagram Content Strategy Made Easy [Nicky Saunders, Social Media Examiner]
How to let empathy drive your design and communication [Podcast]:
When I get excited about something I just get on a roll and often string things together that deserve more breathing room. Silence is such a powerful tool in multiple dimensions, whether it’s giving someone else the chance for their brain to catch up, whether it’s for you to slow down and then be able to observe new things and take in detail in a way that you weren’t previously.
I think that my excitement and enthusiasm sometimes just revs up the speed and the pace at which I am talking, and really just slowing down and pausing occasionally can be so helpful.
Ideas & Empathy: How to Design and Communicate with Others in Mind [Matt Abrahams, Think Fast Talk Smart]
Seven soft-selling techniques [Article]:
While your prospect is deciding whether your offering is the right choice, give them space to make their decision. Ultimately with a soft-sell approach, your prospect should only receive relevant information from you that will help inform their decision without making them feel pressured to buy.
The Salesperson’s Guide to the Soft Sell [Lestraundra Alfred, Hubspot]
Andrew T. Daniel 