“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Pfizer CEO Albert Bourla on the power of setting extraordinarily high goals [Podcast]:
It was a learning that when you set up very big dramatic goals to your people and you don’t budge when they tell you it’s impossible, but you continue emphasizing that “find the way, that’s the goal,” you would be surprised how much better they will do. You will be surprised how many solutions will be invented, what will be the level of delivery that you will receive. People have a tendency to severely underestimate what they can do. When you ask them to and you empower them to do things, you will be really, really surprised.
Pfizer’s COVID Lesson: Set Big Goals and People Will Meet Them [Alan Murray and Ellen McGirt, Leadership Next]
Vertu Motors CEO Robert Forrester on navigating adversity [Video]:
How do you respond to adversity? – Robert Forrester, CEO Vertu Motors [Joe Hart, Dale Carnegie & Associates]
A primer on TikTok Ads [Podcast]:
Anybody, whether they have one follower their day one on the app or five million followers, has a chance to go viral. It’s like the lottery. It hooks people. They want to keep trying, and trying, and trying because they have friends. They know people that went viral. It’s all about content.
Getting Started With TikTok Ads [Michael Stelzner, Social Media Marketing]
Predictions regarding the convergence of legal marketers and tech [Article]:
So long as legal marketers come to attorneys with thoughtful solutions, they can make meaningful, gradual change. This requires an element of hustle, and being able to find opportunities to add value. Once you start influencing revenue, you can break down barriers.
The Future of Legal Marketing and Tech: Replace or Redeploy? [LMA International]
Andrew T. Daniel 