“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Two factors to consider with your product, service, or content [Podcast]:
The idea is that I wouldn’t know what people are into or not into unless I am constantly testing where the limits of the predictability and the surprise are. Why is this all so important? Well, here’s why. Because our audiences will change. They will want new things. They will be different audiences. If we are not constantly testing who we are talking to and what it is that they are interested in, then we are going to just continue to serve something that is like frozen in time and our audience will move on from us.
How to Balance Predictability With Surprise [Jason Feifer, Problem Solvers]
Happiness principles from the Stoics touching on relationships, possessions, and more [Video]:
Some Stoic Keys to Happiness [Ryan Holiday, Daily Stoic]
Finding mutual interests, using customer reviews, and other guidelines on how to prepare for a B2B sale [Article]:
When you’re looking for trigger events, you’re essentially looking for key context clues about what your prospect is doing and thinking about right now. What are the pressing needs on their mind at this moment?
If you can open by addressing one of these trigger events, you’ll cut right past all of the awkward intros and “getting to know yous,” and get right down to brass tacks: how you can help them achieve their current goal.
How to Research in B2B Sales: Use This Checklist to Feel Prepared [Paul Petrone, LinkedIn]
7 traits to help create meaningful relationships [Podcast]:
It is inevitable that many of our meetings and conversations in work will have some sort of agenda, physical or figurative. That’s okay. But I don’t believe you can ever meaningfully build deep relationships if you exclusively talk with agenda in place. There needs to be more fluidity and serendipity when you build relationships.
How to Build Meaningful Relationships [Alex Lieberman, Founder’s Journal]
Andrew T. Daniel 