“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Intellectual property issues businesses should address in the Metaverse [Podcast]: You need to think about what IP is going to apply. When you talk to your IP counsel, I think they will be identifying issues associated with… Continue reading Midweek Material (June 29, 2022)
Month: June 2022
Programming Note: New Series
I have a fun new series coming up early July in place of a new “Book Notes” book. Keep your eyes out.
Midweek Material (June 22, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Our copycat behavior and how to make the best of it [Podcast]: I believe that things that intrinsically drive you stand the test of time. You maintain your level of excitement long term. Whereas when you are… Continue reading Midweek Material (June 22, 2022)
Book Notes: “The 22 Immutable Laws of Marketing” – Chapters 18-22
Chapter 18 – The Law of Success The law: Success often leads to arrogance, and arrogance to failure. Ries and Trout state that success can lead to being less objective and less in tune with the market. They believe line extensions are very often the result of this law. Companies believe their brand is the… Continue reading Book Notes: “The 22 Immutable Laws of Marketing” – Chapters 18-22
Midweek Material (June 15, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. How to maximize employee productivity: a tale of two work environments [Video]: What IS Trust Actually? [Simon Sinek] The three types of competitive advantage (and four ways to identify them) [Article]: If you have loyal customers, find… Continue reading Midweek Material (June 15, 2022)
Book Notes: “The 22 Immutable Laws of Marketing” – Chapters 15-17
Chapter 15 – The Law of Candor Law: When you admit a negative, the prospect will give you a positive. According to Ries and Trout, admitting a negative is effective because it is disarming. They say consumers are skeptical when presented with positives in advertising. As an example, the authors point to mouthwash. Scope advertised… Continue reading Book Notes: “The 22 Immutable Laws of Marketing” – Chapters 15-17
Midweek Material (June 8, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Content as a differentiator, as well as [Podcast]: Content marketing mistakes to avoid The importance of experimentation A Cleveland Clinic case study You have to be able to press forward and differentiate in a way that creates… Continue reading Midweek Material (June 8, 2022)
Book Notes: “The 22 Immutable Laws of Marketing” – Chapters 12-14
Chapter 12 – The Law of Line Extension The law: There’s an irresistible pressure to extend the equity of a brand. Ries and Trout state The Law of Line Extension, or spinning off new products using the same brand name altered slightly, is the most commonly broken immutable law of marketing. They give the example… Continue reading Book Notes: “The 22 Immutable Laws of Marketing” – Chapters 12-14
Midweek Material (June 1, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Striving to see sales from the buyer’s process, becoming a “connection professional,” and getting sales training to stick [Podcast]: If we went into every discussion that way where my goal is not to sell a deal and… Continue reading Midweek Material (June 1, 2022)
Andrew T. Daniel 