“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
How to maximize employee productivity: a tale of two work environments [Video]:
What IS Trust Actually? [Simon Sinek]
The three types of competitive advantage (and four ways to identify them) [Article]:
If you have loyal customers, find out why they chose and stuck with you and your offering. Conduct some outreach — whether that be through actions like conducting surveys or tapping your customer success team.
Having a feel for why real customers picked you over your competitors will give you a sincere, human perspective on your product or service’s value. That kind of insight can be a major asset when determining your competitive advantage.
What Is Competitive Advantage? Its Nature & How to Find Yours [Jay Fuchs, Hubspot]
Three effective ways to create content for YouTube [Video]:
Number one, your content lives forever. The content you make right now will live for years on YouTube, providing a long-term opportunity to get in front of new audiences. As long as the topic is evergreen, it can help you generate leads, make money, and get newsletter signups to sell your products for years to come.
With every other platform—Instagram, TikTok, LinkedIn, Facebook—your content is gone after a week so you’re constantly on this hamster wheel of making content. If you stop, you become irrelevant. But on YouTube, your content has longevity.
YouTube for Business: The Easy Path to Content [Michael Stelzner, Social Media Examiner]
Legal analysis on the ‘Top Gun: Maverick’ film lawsuit [Podcast]:
Now keep in mind there is a big difference how copyright treats fiction and factual works. In order to infringe a copyright in a factual work, which is what this magazine article was, you have to engage in what is known as literal copying. It’s like taking it and putting it on the Xerox machine and reprinting it that way.
With respect to fictional works, there is this concept of substantial similarity. All you have to do is show that somehow substantially similar derived from that work. We have that very important distinction built into copyright law between factual works and fictional works because we don’t want anyone to have a monopoly on the facts or on history. This work that was copyrighted is a work of fact not fiction. The movie ‘Top Gun’ is a work of fiction that happens to share certain factual elements from the California magazine article. That does not constitute copyright infringement.
Lawsuit Targets High-Flying ‘Top Gun: Maverick’ [June Grasso, Bloomberg Law]
Andrew T. Daniel 