“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Intellectual property issues businesses should address in the Metaverse [Podcast]:
You need to think about what IP is going to apply. When you talk to your IP counsel, I think they will be identifying issues associated with trademarks, patents, and especially things like copyrights. This is an image-rich and code-rich environment. If you’re coming up with code that applies to what you are doing, maybe you are designing virtual products, that code is the subject of copyright. The images you are posting, the videos, the clips, the skins that you put on the avatars, those are all subject to copyright.
The Metaverse and Intellectual Property – Interview with Grant Peters [Ken Suzan, IP Fridays]
A primer on one of the most important business metrics: customer churn [Article]:
Retention is always the root of productivity for any business. It costs roughly five times more to bring on a new customer than it does to retain an existing one. On top of that, improving your retention rate by just a measly 5% can increase your bottom line by more than 25%.
How to Calculate Customer Churn [Jonathan Costet, Gong]
Bestselling author Ryan Holiday shares a Stoic framework for increasing your happiness including [Video]:
- the importance of separating what’s in your control and what’s out
- a source to wealth
- the types of pleasures you should pursue
How Stoicism Can Make You Happier [Ryan Holiday, Daily Stoic]
Key takeaways from Yale School of Management Professor Zoe Chance’s book on influence [Article]:
“I find that kind people are particularly reluctant to try to influence others because they don’t want to manipulate anyone,” she explains in the book. “And smart people are more likely to misunderstand the way influence works. So if you’re a kind, smart person, you have a double liability that keeps you from being as influential as you could be. But as you shift your perspective and practice some new tools, you’ll find some of these obstacles melting away.”
Marketing Book Worth a Look: Influence Is Your Superpower, by Zoe Chance [Tequia Burt, LinkedIn Marketing Solutions Blog]
Andrew T. Daniel 