“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Defining Sales ICP’s, their purpose, how to create one, and more [Article]:
When you’re intimately familiar with the types of companies you’re targeting (based on factors like buying history, average purchase value, etc.), you’re going to get really good at identifying and speaking to the pain points these buyers have, and your sales conversations are going to be highly targeted to those who need your product most.
What Is An ICP For Sales? Everything You Need To Know [Jonathan Costet, Gong]
Duolingo Co-Founder Luis von Ahn’s on what he finds leads to a company actually propelled by its mission [Video]:
How to Be (Truly) Mission-Driven | Luis von Ahn, Co-Founder of Duolingo [Tim Ferriss, The Tim Ferriss Show]
Senior principal, advisory, from the Gartner for Sales Leaders practice Daniel Hawkyar explains recent sales data including buyers’ preferences with sellers, sellers’ response to unexpected changes, and the effects of compliance [Podcast]:
I think it is all about giving sellers guidance. Providing them with guidance about how they might want to think about engaging customers. Providing them with deeper understanding of customers so that they can select and think about what should be the next action they should take based on each customer’s unique situation.
The Current Mindset Of The Chief Sales Officer [Betsy Gregory-Hoslar, The Gartner Sales Podcast]
An introduction to Web3 touching on decentralization, privacy, and more [Video]:
What is Web3? An Inside Look On Its Impact To Marketers [HubSpot Marketing]
Andrew T. Daniel 