“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
The benefits of embracing “Both/And” Thinking [Podcast]:
So effective organizations need to both think about what they’re doing today, their existing world, how they’re managing operationally and efficiently, and they need to innovate and try something new and think about change for tomorrow. And if the organization is going to be successful, they have to do both. They can’t just focus on today or focus on tomorrow. Be really good at their execution or be really good at their innovation and research and development. They have to be able to do both.
Decisions Don’t Have To Be Either-Or [Curt Nickisch, HBR Ideacast]
Former United States Court of Appeals judge John Smith’s opinion on pending legislation that would reform the Patent and Trial Appeal Board [Article]:
In many cases, after being sued by smaller rivals, large tech companies petitioned the PTAB to strike down patents that courts would potentially uphold and find tech behemoths guilty of infringing.
Big Tech Has A Patent Violation Problem [Paul R. Michel, Harvard Business Review]
A look at building an authentic Instagram following including developing strategy, using comments and DM’s, finding the right followers, and more [Article]:
So when you create content, as well as identifying a specific business objective, you should think about how you’ll measure its impact. It’s always nice to get more impressions, followers, or a high engagement rate. But you should also have one specific metric in mind—such as clicks or comments—that shows you whether you achieved your specific objectives.
Making Real Instagram Connections [Michael Stelzner, SocialMedia Examiner]
Three tactics for using backlinks to increase your search engine optimization [Video]:
How To Build High Quality Backlinks To Rank Higher On Google [Rimi, Hubspot]
Andrew T. Daniel 