“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Video content trends including the importance of entertainment value, the shift to shorter videos, and the rise of production quality expectations [Article]:
The trend is clear: in 2022, consumers increasingly expect to see video content from brands. Why? Videos give consumers the opportunity to see how a product or service works in real life, discover any flaws before purchasing the item, and identify perks that they might not learn about in the text-based description.
Further, this content might also appear to be more authentic than a heavily edited product shot, which can boost a consumer’s trust in a brand or offering.
How Video Consumption Is Changing In 2022 [New Research] [Pamela Bump, HubSpot]
A primer on consultative selling including six underlying strategies [Article]
Ultimately, salespeople don’t push their products onto buyers. Instead, they use questions to steer the buyer’s thoughts. In the end, the buyer sells themselves on the product.
Consultative Selling: What Is It And Why Does It Work? [Jonathan Costet, Gong]
Four components of the Placebo effect [Podcast]:
It’s simple, our brain can will us to do things that we couldn’t possibly imagine.
…
It turns out in another study that when a doctor gives a patient some sugar pills and says to her, “these are placebos, please take them every day anyway,” the ritual of taking the pills makes the patient better.
Don’t Fear Placebos (E) [Seth Godin, Akimbo]
Pithy life advice from the Stoics [Video]:
5 Stoic One-Liners [Ryan Holiday, Daily Stoic]
Andrew T. Daniel 