“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
The biggest shifts in sales in 2022 including increased interactions throughout the sales cycle, personalizing sales communication, and more [Article]:
In 2022, personalizing your sales communication is a must. In fact, more than a quarter of sales professionals believe personalization is the biggest change in the sales field this year.
While personalization requires a bit more research on your part, this approach makes it easier for the prospect to see that you truly understand their problems. And nowadays, solving for your customer’s problems is more important than selling the bells and whistles of your product.
6 Ways Sales Changed Between 2021 and 2022 [+What To Expect in the Next 6 Months] [Erin Rodrigue, HubSpot]
How to keep goals top of mind [Video]:
The Power of Journaling and Visualizing Big Goals [Tim Ferriss, The Tim Ferriss Show]
LinkedIn Vice President of Sales Kimberly Dieter discusses customer research, her favorite discovery question, and more [Article]:
When you’re transparent, the customer controls the outcome and it makes the negotiation process a healthy, rewarding experience. As opposed to what I think is oftentimes a stressful, frustrating experience, for both the seller and the buyer.
How Kimberly Dieter Sells: Negotiate Transparently and Happiness is an Advantage [Paul Petrone, LinkedIn]
The importance of energy management (vs. time management) for creating viral content [Video]:
Creating Viral Content For Instagram And TikTok [Kat Norton, Social Media Examiner]
Andrew T. Daniel 