“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Improve lead quality with tailored “lead scoring,” revisiting buyer personas, and more [Article]:
Eventually, you want to get to the point where your sales team can inform your marketing team on how to attract leads. After all, your sales team should have intimate knowledge of your customer’s pain points, buying habits, needs, and challenges. This is powerful information that marketing teams can use to tweak their approach.
55% Of Sales Professionals Saw Improved Lead Quality In 2022: What They Could Be Doing Right [Erin Rodrigue, Hubspot]
The current state of sales AI [Podcast]:
In many cases, the sales representative becomes even more important in this artificial intelligence-led environment. As, again, sales organizations use artificial intelligence, they go through the digital channel with their buyers or through their other channels with their sellers. It allows the sales representative to be hyper focused on those deals, on those engagements that need to occur to help, again, identify, nurture, advance, or close an opportunity.
Reduce Sales Cycles And Improve Customer Engagement Using AI [Betsy Gregory-Hosler and Doug Bushee, Gartner]
Create legal content by identifying your target audience, putting yourself in your client’s shoes, and more [Article]:
By knowing your target audience, you can find your content’s tone to better appeal to them. For example, attorneys who handle white-collar crimes on Wall Street might have a more sophisticated tone that engages a highly educated audience.
On the other hand, such highbrow language might turn away potential clients facing a different set of circumstances. Users might appreciate a more down-to-earth approach that makes them feel comforted and understood.
How To Write Content For Your Target Audience [Postali]
Three tips to capitalize on TikTok’s new algorithm [Video]:
How To Master The TikTok Algorithm For Your Business [Jamal Meneide, HubSpot]
Andrew T. Daniel 