Midweek Material (October 12, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.


The future role of technology in sales including augmented reality, “digital humans,” and more [Article]:

“Adopting innovative uses of emerging technologies and practices provides organizations with a competitive edge,” says Dan Gottlieb, Senior Director Analyst at Gartner. “It enables the organization with new capabilities to influence the core priorities of an organization: pipeline generation, seller execution and account growth.”

7 Technology Disruptions That Will Completely Change Sales [Jordan Turner, Gartner]


Unlock opportunities by innovating from within [Podcast]:

What I say to people is, “Listen, you cannot sit back. You have to act like a top-tier VC, you got to participate in some of the activities to provide the access to customers, channels, and markets. That’s the advantage they have over any well-funded startup. They have 30 million customers.

Think Like An Intrapreneur [Reid Hoffman, Masters of Scale]


The importance of “cumulative advantage” and the risks of rebranding [Video]:

Think Twice Before Updating Your Brand [Roger Martin, Harvard Business Review]


How to modernize your sales skills for a new economy [Article]:

The data shows that top-performing salespeople spend less time selling and more time researching. That research is critical to understanding who your buyer is, how you can better communicate with that buyer — and how you can help them recognize and solve challenges before they become problems. 

The 10 Sales Skills Companies Want Most – And Hacks For Getting Them [J.C. McKissen, LinkedIn]


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