Midweek Material (October 26, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.

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Everything enterprise sales including [Article]:

• the four benefits
• the four stages of enterprise sales
• seven ways to improve your process
• and more

Customer personas are essential for learning more about the specific stakeholders your team will be speaking to. It’s worth investing a lot of time into these since they will apply to multiple companies. Because enterprises have such specific and well-defined job roles, the same roles at the same type of companies will likely face the same challenges.

The Complete Guide To Enterprise Sales [Jonathan Costet, Gong]

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Stoic tips on decreasing stress [Video]:

7 Ways To Handle Stress [Ryan Holiday, Daily Stoic]

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Paul Graham, the founder of Y Combinator, has helped launch over 3000 companies. One thing he always says:

“It’s better to make a few people really happy than to make a lot of people semi-happy.”

Here are 10 more things I’ve learned from Graham about work and life:

— Billy Oppenheimer (@bpoppenheimer) October 25, 2022

A fresh look at ideation [Podcast]:

And as long as you think failure is a bad thing or a bad idea is a bad thing, you are not going to do it. But if you realize it is a necessary input to an innovation process or a funnel, then you embrace it as much as you embrace the good stuff.

Ideas Fuel Innovation: Why Your First Ideas Aren’t Always The Best [Matt Abrahams, Think Fast, Talk Smart]

“The safest way to try to get what you want is to try to deserve what you want. It's such a simple idea. It's the golden rule. You want to deliver to the world what you would buy if you were on the other end.”

— Charlie Munger

— Shane Parrish (@ShaneAParrish) October 23, 2022