“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
A look at what it takes to scale successfully [Podcast]:
Many people know what their severance is on the day that they take their job. And as a result, essentially the culture is saying that this is not a family, it’s a team, that people are on a team because they have a useful role to play. When the role is no longer useful, then there needs to be a graceful, respectful way to get them into a different role or take them out of the team. But these ideas, again, whether it’s warm and fuzzy or it’s hard driving, whatever it is, being clear and explicit about it correlates with success in the companies that we’ve studied.
Why Some Start-Ups Fail To Scale [Curt Nickisch, HBR IdeaCast]
The power of persistence [Video]:
From 300+ Rejections To Success: Legendary Comic Book Artist Todd McFarlane [Tim Ferriss]
Brand awareness campaign measurement, tips for building strong awareness, and more [Article]:
The 95-5 rule reminds us that only 5% of potential B2B customers are in-market at any given time, meaning marketers need to deploy broad upper-funnel campaigns focusing on brand awareness to keep your company’s name top-of-mind for the other 95%.
Elements Of A Strong B2B Brand Awareness Campaign [Keith Browning, LinkedIn]
A case study on leveraging user-generated content [Video]:
How Coca-Cola Used UGC To Go Viral [HubSpot]
Andrew T. Daniel 