“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
“Content Intelligence” defined, tips for choosing an appropriate platform, and more [Article]:
It’s essentially a GPS that leads you to a high-quality content strategy that drives leads, conversions, and revenue. You don’t have to guess what will be of interest to your audience because the data shows you what performs well with your audience based on market and competitor analysis.
What Is Content Intelligence? [Flori Needle, HubSpot]
How to deal with angry customers [Podcast]:
As long as a person seems reasonable, that is to say, they are not some crazy conspiracy theorist looking for a fight, they’re just angry even if they are just irrationally angry, then I reply as fast as possible, and I never argue with them and I never ask for their business back. I just show them that I have heard them.
How I Won This Angry Customer’s Business Back [Jason Feifer, Problem Solvers]
Salesforce Co-CEO Marc Benioff on the future of AI [Video]:
Marc Benioff: Where Does AI Lead To Next? | Gartner Research Board [Jim Roche, Gartner]
What it takes to be a successful leader today, the importance of culture and values, and more from LinkedIn’s CEO Ryan Roslansky [Podcast]:
But I think the right leaders that are going to really be above in all of this are the ones that see this as an opportunity, people who get good at managing through the cycles. They understand that they’re playing in the right markets. They understand where to set themselves up for success. And it’s a phrase I’ve been using around, “adaptive leadership.” You can be adaptive, or you can be reactive. I mean, trust me. On a daily basis, there are ten new decisions that you have to make right now as a CEO that you never have had to make before in your life, and no one’s had to make them before. And so the question is, do you try and get ahead of it in an adaptive way, or do you let it happen to you?
LinkedIn’s CEO On Hiring Strategies And The Skills That Matter Most (From The New World of Work) [Adi Ignatius, HBR IdeaCast]
Andrew T. Daniel 