“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
The importance of appealing to emotion, humanizing brands, and other B2B marketing trends for 2023 [Article]:
“If you want to stand out in the crowded B2B space, you must prioritize creativity. Buyers have changed. And thus B2B marketing has changed. When you find creative ways to resonate with your target audience, it builds trust and authenticity which is required for B2B organizations to lead. We have to start thinking outside of the box.”
B2B Experts And Influencers On The Top B2B Marketing Trends For 2023 [Alexandra Rynne, LinkedIn]
A look at continuously improving your seller and buyer experiences [Podcast]:
A lot of what we’re driving also is sales effectiveness. We are working to understand, we do this very closely with our reps, what are the tools that you need to be successful? What is it that you are hearing in the marketplace? Where are the gaps that we have today?
How To Repair Your Sales Operations [Howard Brown and Alastair Woolcock, RevOps Podcast]
The importance of saying no to good ideas—to focus on the great ones [Article]:
People naturally lose focus when they forget that focus means saying no to good opportunities and good people. Average ideas are everywhere, and they try to pull you in. The more successful you are, the more people will want to work with you. If you start saying yes to average ideas, you quickly lose the space and time you need to execute on great ones.
Focus To Win [Shane Parrish, Farnam Street]
Four things to consider when building a good habit [Video]:
Atomic Habits Author James Clear On How To Build Good Habits In 2023 [Tim Ferriss, The Tim Ferriss Show]
Andrew T. Daniel 