“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
OURA’s differentiating marketing decisions including its unique app design, community, and more [Podcast]:
We have a very rabid fan base. If you look at the data on how are people first introduced to OURA, it is by and away from a family member, friend, or coworker, 7-10x what other sources are, advertising, or social media, or an influencer.
…that’s how it is being sold and being passed on. People who are their loved ones, they explain and they say this product is amazing, and here is how I use it.
Chief Marketing Officer, OURA [Barbara Kahn and Americus Reed, Marketing Matters]
Cultivating your own “advice detector” [Podcast]:
I just remember there was a moment in my head where I was like, “I’ve already had the worst thing that could happen to me happen, and life is really short.” And I just had this very clear prism of: you get to do it once and in a matter of seconds everything can change.
It kind of gave me this courage to not really care that much about what everyone else is doing and what everyone else thinks.
When To Seek Advice And When To Ignore It [Reid Hoffman, Masters of Scale]
How to build online community including defining its purpose, being genuine, and more [Article]:
While it’s important your brand remain empathetic, inclusive, and kind, it’s equally vital for you to provide expertise or a thought leadership perspective to your community, and that might mean creating content that demonstrates your own brand’s stance on industry challenges and best practices.
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities [Caroline Forsey, HubSpot]
Overcoming “anchoring” in a negotiation [Video]:
How To Negotiate [Tim Ferriss]
Andrew T. Daniel 