“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
The current state of AI marketing and a look at its future [Podcast]:
The two most obvious things to me are the efficiency with which you produce creative, so if you are a writer, you are a designer, you are a videographer, whatever it may be, whatever your medium is, you can produce the content more efficiently. And then unlocking creative potential. You can be more creative as a professional. If you are a good writer, it can make you a great writer. If you are an average writer, it can make you a good writer. If you have no design capabilities like me, you can now create your own images. It just opens up new possibilities of efficiency and creativity.
AI Writer And AI Design Tools For Marketers [Michael Stelzner, Social Media Marketing]
The rise in mobile B2B advertising [Article]:
Understanding that B2B audiences use their mobile devices for every stage of the buyer’s journey, B2B mobile advertising needs to follow suit. In addition to upper-funnel brand awareness campaigns, marketers should continue targeting their audiences on mobile throughout the journey, retargeting those who interacted with early ads to stay present, gain mental availability, and drive action on their terms.
A Big Moment Is Coming To B2B Marketing In 2023. Are You Ready For It? [Tequia Burt, LinkedIn]
Thoughts on leadership, self-esteem, and more with Abby Wambach [Podcast]:
Building self-esteem is something that all of us can do. Not all of us can be pro athletes and play for our country, I understand that. Every single one of us can figure out what are the things that make us feel good about ourselves.
Soccer Star Abby Wambach On Being Good Enough [Adam Grant, Re: Thinking]
The potential of live streaming [Video]:
The Future Of Media Is Interactive [Ryan Serhant]
Andrew T. Daniel 