“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Staying true to your company’s unique growth journey [Podcast]:
If you’re focusing too much on the competition, it can pull you off course and cause you to lose sight of your company’s strengths. And, trying to grow too fast can cause you to get out over your skis. So as your company builds the leg strength to reach the next milestone, there are times when the best steps you can take will be baby steps.
Create Your Own Milestones [Reid Hoffman, Masters of Scale]
The benefits of differentiating through thought leadership, consistent branding, and more [Article]:
Developing relevant thought leadership that captures attention and differentiates your brand takes time, effort, and patience. Thought leadership is not a quick-hit advertising campaign—rather, it’s a cultivation of a personal, trusted connection between the author and their audience.
Building Brand Awareness In A Crowded Space Is Tough. These Tips Can Help. [Keith Browning, LinkedIn]
Wharton School professor Jonah Berger on turning “pasts” into “presents,” actions into identities, and more [Podcast]:
“The resume was impressive” suggests that when I looked at it last week, I thought it was impressive. That does not mean that it is still impressive, that doesn’t mean you will find it impressive, but it suggests it was impressive to me. Where is if I say, “hey, that resume is impressive,” I’m making an assertion. Not only was it true when I looked at it, but it’s going to be true for all people, for all time. Because you are willing to make that assertion, people think you are much more certain about what you are saying, and they are much more likely to be persuaded as a result.
Magic Words: Change What You Say To Inspire And Influence Others [Matt Abrahams, Think Fast, Talk Smart]
A look at artificial intelligence’s impact on marketers [Video]:
Artificial Intelligence: What It Means For YOU In 2023 [Jamal Meneide, HubSpot]
Andrew T. Daniel 