“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Donald Miller explains an “airplane approach” to running your business [Podcast]:
The key differentiator that I think keeps a business alive is that your mission statement actually includes three economic objectives. We are going to sell X number of this product. We are going to sell X number within this division. We are going to increase leads by one thousand percent. Whatever that is, you never see that in a mission statement. If your business wants to survive and wants to thrive economically, make your mission statement economic.
The 6-Step Plan To Growing A Small Business [Jason Feifer, Problem Solvers]
Harvard Senior Lecturer Frank Cespedes on why today’s new buyer model requires a change to a sales team’s approach [Article]:
It’s leadership’s responsibility to make and communicate priorities. A vague or unarticulated set of choices cannot be tested as market conditions change. People talk in abstractions (“We are committed to customers!”), while daily behaviors enact the sunk-cost fallacy: throwing good money after bad. If priorities remain implicit in the intuition of even a gifted leader, then the alignment required for a compelling customer experience is only as strong as that leader’s reach and as weak as the weakest link in the organization.
Sales Teams Need To Stop Focusing On The Customer Funnel [Frank V. Cespedes, Harvard Business Review]
Wharton’s Ethan Mollick on the importance of embracing ChatGPT [Podcast]:
You have to try this. I mean, it’s the only way to work. And what I find is that when you have that aha moment and people tend to have it at different points, suddenly you’re like, “Wow, this changes my job.”
Why You (And Your Company) Need To Experiment With ChatGPT Now [Curt Nickisch, HBR IdeaCast]
How to handle challenging experiences [Video]:
Building Resilience In Uncertain Times [Simon Sinek]
Andrew T. Daniel 