“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Proper blue ocean strategy implementation [Podcast]:
What we found is that managers’ existing mental models, the assumptions about what works in competing and existing industry space, they often apply to their efforts to create new markets and that creates the failure. The issue is creating new markets is not about better satisfying necessarily the existing customers, it is about creating all new demand. And to create all new demand your aim is, of course, talking to non-customers of the industry.
What Is Blue Ocean Strategy – And Where Does It Go Wrong? [Sarah Green Carmichael, HBR On Strategy]
Factors to consider in B2B branding [Article]:
Focusing on demand at the expense of brand is like withdrawing all your savings from the bank. You get the money now, but it’s not accruing interest. The same amount of budget you spent on one lead now could have netted you 10 a year from now.
4 Factors That Can Impact (Or Impede) B2B Brand Building [Keith Browning, LinkedIn]
Whole Foods founder John Mackey’s advice on business (and life) [Podcast]:
Life is this grand adventure if you will embrace it and live it. That’s what you should do. I always try to give young people that advice. Just don’t play it safe in life. That’ll be a regret when you get to the end of the life. It’s like, “Ah, I wish I’d done this and this and this.” You know? I have got to be honest. I don’t really have any regrets. I really don’t. And I think that’s a good way to live.
Whole Foods Founder John Mackey Doesn’t Follow Business Plans [Adam Grant, Re: Thinking]
How to change your status quo [Video]:
5 Good Minutes To Change Your Life | Atomic Habits Author James Clear [Tim Ferriss]
Andrew T. Daniel 