“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
Three tools to help you step outside of your comfort zone [Podcast]:
Ultimately, what you want to do is you want to nudge someone, encourage them, motivate, incentivize, whatever your word is, get them to try it, because I think that is the ultimate thing. When you try something, you can have some amazing discoveries. You can discover, number one, this isn’t as bad as I thought it was, and a lot of people discover that. And number two, I’m better at this than I thought I was. And that can propel you forward in a major way. So getting someone to actually do it and try it, that’s the key, I think.
Best Of IdeaCast: Escape Your Comfort Zone [Curt Nickisch, HBR IdeaCast]
The top ten skills marketers need today [Article]:
In 2023, it’s becoming clearer than ever: marketing is taking the lead. As the “face” of the companies they represent, marketers are in charge of translating what their organizations do into a narrative that appeals to their target audience. To do that, they can’t just understand what the organization does; they have to have a major part in shaping what it does, and where it’s going.
The Most In-Demand Skills For Marketers In 2023 [Tequia Burt, LinkedIn]
A closer look at how tone impacts communication [Podcast]:
When they say meet someone where they are, sometimes it can be just as simple as matching the tone. And once there is enough tone matching that happens, you are then able to, as long as you keep your control and your intention, which is why you would want to have that sense of control and intention, you can dial it. Next thing you know your counterpart is where you want them to be for you.
How To Speak And Be Truly Understood [Jason Feifer, Problem Solvers]
Contextualizing goals to incentivize better behavior [Video]:
We Use All The WRONG Analogies In Business [Simon Sinek]
Andrew T. Daniel 