“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
The barriers still keeping companies from fully embracing the cloud [Podcast]:
You can’t make the case on IT cost by itself. The reason you go to cloud is because of the business value it enables, through agility, scalability, innovation, and flexibility, and that’s organizationally a harder business case to make.
Getting Ahead In The Cloud [Roberta Fusaro and Lucia Rahilly, The McKinsey Podcast]
Tips for B2B demand generation [Article]:
Demand generation is key to a successful long-term marketing strategy because it addresses out-of-market buyers, who – according to the 95/5 rule – make up 95% of your target audience at any given time. By continually educating out-of-market buyers about your offerings, you increase their demand and help transition them to in-market buyers.
How B2B Demand Generation Actually Works: Essential Tactics For Marketers [Yolanda Zaw, LinkedIn]
Factors to account for when building AI projects [Podcast]:
The high-level thing is, whenever you are running these experiments and developing these AI products, you want to think about not just about the minimum viable product, but really what are the hypotheses that are under underlying the success of this and are you effectively testing those.
Setting AI Projects Up For Success [Curt Nickisch, HBR IdeaCast]
AI considerations for the new year [Video]:
AI In 2024: Implementation, Productivity And Regulation [Chris Howard, Gartner]
Andrew T. Daniel 