“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more.
How to better connect with your customers today [Podcast]:
It goes back to quality over quantity. And you want to have tools today that improve your effectiveness and your productivity, but highly focused on creating messaging both in how you communicate verbally, as well as your written ability to really connect with your buyers and customers. If you’re not focused on better connection, if you’re not focused on more value, you’re just going to be left behind.
Spray And Pray Email Is Dead [Howard Brown and Alastair Woolcock, Sales Strategy & Enablement]
Why you should prioritize habits over goals [Article]:
During times when other parts of our lives require additional attention, it can be easy to push off attaining our goals to another day. For example, the goal of saving money requires self-discipline each time we make a purchase. Meanwhile, the habit of putting $50 in a savings account every week requires less effort as a practical action.
Habits, not goals, make otherwise difficult things easy.
Habits Vs. Goals: A Look At The Benefits Of A Systematic Approach To Life [Shane Parrish, Farnam Street]
Three steps to leverage stress [Podcast]:
Our work is not necessarily to find out the truth of stress, what it is or what isn’t. But to look at how our mindsets, the core assumptions we make about it shape how we respond in stressful situations. And what we’ve shown is that if we can get people to open their minds to this notion that stress can be enhancing. That stress can help you rise to a new level of understanding, can deepen your connection with others, can make us even physiologically grow tougher and stronger. Having that focus shifts our attention and behaviors in ways that make that mindset more true.
Best Of: How To Embrace The Benefits Of Stress [Matt Abrahams, Think Fast, Talk Smart]
The only thing to focus on [Video]:
This Is Your First And Most Important Task [Ryan Holiday, Daily Stoic]