Chapter 15 – The Cardinal Rule of Behavior Change Clear begins this chapter by sharing his 4th Law of Behavior Change: make it satisfying. He introduces the “Cardinal Rule of Behavior Change: What is immediately rewarded is repeated. What is immediately punished is avoided.” He says good habits are hard to make because the rewards… Continue reading Book Notes: “Atomic Habits” – Chapters 15-17
Category: Book Notes
Book Notes: “Atomic Habits” – Chapters 11-14
Chapter 11 – Walk Slowly, but Never Backward Clear begins the chapter talking about “motion” and “action.” He says being in motion means one is planning, strategizing, and learning while being in action leads to results. When building habits, Clear believes we should be in action, or getting repetitions of an activity. He states that… Continue reading Book Notes: “Atomic Habits” – Chapters 11-14
Book Notes: “Atomic Habits” – Chapters 8-10
Chapter 8 – How to Make a Habit Irresistible Clear begins the chapter explaining that “supernormal stimuli” are heightened senses of reality that increase a craving (e.g., food additives). This is an example of making a habit attractive (the 2nd Law of Behavior Change). Clear shares that anticipating a reward can be just as attractive… Continue reading Book Notes: “Atomic Habits” – Chapters 8-10
Book Notes: “Atomic Habits” – Chapters 4-7
Chapter 4 – The Man Who Didn’t Look Right Chapter four begins with the idea that our brains pick up on cues without us even thinking about them. Clear states how this can be beneficial when one wants to integrate good habits, but detrimental when one is unknowingly engaging in bad habits. To take stock… Continue reading Book Notes: “Atomic Habits” – Chapters 4-7
Book Notes: “Atomic Habits” – Chapters 1-3
The next book in my Book Notes series is Atomic Habits by James Clear. A #1 New York Times Best Seller selling over two million copies, the book claims to offer “a proven framework for getting 1% better every day.” As before, I am sharing some of the main points as I make my way… Continue reading Book Notes: “Atomic Habits” – Chapters 1-3
Book Notes: “Sell It Like Serhant” – Chapters 7-10
Chapter 7 – “The Four Tenets of Work” Ryan shares how a conversation with his father made him think bigger; he realized in the past he was working for a job, but now he is working for a career. Ryan then lays out his four tenets of work: The Why, The Work, Your Wall, and… Continue reading Book Notes: “Sell It Like Serhant” – Chapters 7-10
Book Notes: “Sell It Like Serhant” – Chapters 4-6
Chapter 4 – “The Master of Follow-up” In Chapter 4, Ryan outlines his “Three F’s Rule”: The Follow-Up, The Follow-Through and The Follow-Back. Following-Up is beginning relationships, “Following-Though” is deepening relationships, and “Following-Back” is maintaining relationships. A few related quotes: Your database of customers isn’t a mailing list, it’s a list of relationships. Deals can… Continue reading Book Notes: “Sell It Like Serhant” – Chapters 4-6
Book Notes: “Sell It Like Serhant” – Chapters 1-3
I am currently reading New York real estate agent Ryan Serhant‘s book Sell It Like Serhant. The Serhant Team was ranked the #1 Sales Team in New York by the Wall Street Journal for three consecutive years and among the top teams in the nation for almost a decade (with over $4 billion in sales).… Continue reading Book Notes: “Sell It Like Serhant” – Chapters 1-3
Andrew T. Daniel 