“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Warby Parker’s story on the importance of listening to customers as you scale [Podcast]: We learned a ton through all those experiences, and we found that customers loved having a physical environment to walk into. We learned… Continue reading Midweek Material (November 9, 2022)
Midweek Material (November 2, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Dow’s success in putting people before technology [Video]: Digital Transformation Is About People, Not Just Technology [Gartner] Using corroboration, documentation, and education to build trust [Article]: Whenever you make any kind of claim about your business, you… Continue reading Midweek Material (November 2, 2022)
Midweek Material (October 26, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Everything enterprise sales including [Article]: Customer personas are essential for learning more about the specific stakeholders your team will be speaking to. It’s worth investing a lot of time into these since they will apply to multiple… Continue reading Midweek Material (October 26, 2022)
Midweek Material (October 19, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Social media sales trends including using personalized direct messages, building social proof, and more [Article]: At its core, building rapport is about providing value — and social media is a great vehicle to deliver it. There are… Continue reading Midweek Material (October 19, 2022)
Midweek Material (October 12, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. The future role of technology in sales including augmented reality, “digital humans,” and more [Article]: “Adopting innovative uses of emerging technologies and practices provides organizations with a competitive edge,” says Dan Gottlieb, Senior Director Analyst at Gartner.… Continue reading Midweek Material (October 12, 2022)
Midweek Material (October 5, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Selling experiences to your customers [Article]: When we recognize these fundamentals in our businesses, we can use them as our guide. We can do more than just sell things to people; we can mean something to them,… Continue reading Midweek Material (October 5, 2022)
Midweek Material (September 28, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Improve lead quality with tailored “lead scoring,” revisiting buyer personas, and more [Article]: Eventually, you want to get to the point where your sales team can inform your marketing team on how to attract leads. After all,… Continue reading Midweek Material (September 28, 2022)
Big Brother Thoughts: Week 12 Eviction Night
Big Brother Thoughts is a weekly look at CBS’s “Big Brother” gameplay covering many of the topics we’ve been reviewing including strategy, persuasion, and more. Note: these thoughts will be based on the TV episodes, predominately from the eviction night show (not the “Live Feeds”).
Big Brother Thoughts: Week 11 Eviction Night
Big Brother Thoughts is a weekly look at CBS’s “Big Brother” gameplay covering many of the topics we’ve been reviewing including strategy, persuasion, and more. Note: these thoughts will be based on the TV episodes, predominately from the eviction night show (not the “Live Feeds”).
Midweek Material (September 21, 2022)
“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Managing fear from top climber Alex Honnold [Podcast]: But like when people experience hunger [it] is their body telling them that it needs nourishment at some point, but most people just set that aside and then they… Continue reading Midweek Material (September 21, 2022)