Midweek Material (September 22, 2021)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Why new growth strategies are resulting in more trademark battles [Article]:  In other words, luxury brands and many streetwear brands, alike, are more primarily selling trademarks (i.e., brand names, logos, etc.) and the goodwill embodied in those marks than… Continue reading Midweek Material (September 22, 2021)

Midweek Material (September 8, 2021)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. On the Sales Hacker podcast Neal Patel discusses his transition from attorney to Chief Revenue Officer at Crunchbase [Podcast & Transcript]: “I also recognized that no one in my whole family was a lawyer in the United… Continue reading Midweek Material (September 8, 2021)

Midweek Material (August 25, 2021)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Companies are using “sales plays” to optimize their sales effectiveness [Article]: A sales play system has begun to catch on among progressive companies worldwide, much as many sports organizations have applied data and analytics (with baseball’s Oakland… Continue reading Midweek Material (August 25, 2021)