Midweek Material (September 22, 2021)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Why new growth strategies are resulting in more trademark battles [Article]:  In other words, luxury brands and many streetwear brands, alike, are more primarily selling trademarks (i.e., brand names, logos, etc.) and the goodwill embodied in those marks than… Continue reading Midweek Material (September 22, 2021)

Book Notes: “Atomic Habits” – Chapters 8-10

Chapter 8 – How to Make a Habit Irresistible Clear begins the chapter explaining that “supernormal stimuli” are heightened senses of reality that increase a craving (e.g., food additives).  This is an example of making a habit attractive (the 2nd Law of Behavior Change).  Clear shares that anticipating a reward can be just as attractive… Continue reading Book Notes: “Atomic Habits” – Chapters 8-10

Book Notes: “Atomic Habits” – Chapters 4-7

Chapter 4 – The Man Who Didn’t Look Right Chapter four begins with the idea that our brains pick up on cues without us even thinking about them.  Clear states how this can be beneficial when one wants to integrate good habits, but detrimental when one is unknowingly engaging in bad habits.  To take stock… Continue reading Book Notes: “Atomic Habits” – Chapters 4-7