Midweek Material (November 30, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. World debate champion Bo Seo on people pleasing, the appeal of a debate structure in relationships, and more [Podcast]: You want to give them something that is more attractive even. And the listening is a big part… Continue reading Midweek Material (November 30, 2022)

Midweek Material (November 23, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. How to capitalize on the opportunities artificial intelligence offers sales [Podcast]: When you focus on the people, whether you are talking about your end users or your clinicians, or patients, or your own team, when you focus… Continue reading Midweek Material (November 23, 2022)

Midweek Material (November 16, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Shark Tank investor Barbara Corcoran on giving feedback, capitalizing on the advantages of being a smaller company, and more [Podcast]: People instinctively know what genuine is. When you are not genuine, people see right through it. You… Continue reading Midweek Material (November 16, 2022)

Midweek Material (November 9, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Warby Parker’s story on the importance of listening to customers as you scale [Podcast]: We learned a ton through all those experiences, and we found that customers loved having a physical environment to walk into. We learned… Continue reading Midweek Material (November 9, 2022)

Midweek Material (November 2, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Dow’s success in putting people before technology [Video]: Digital Transformation Is About People, Not Just Technology [Gartner] Using corroboration, documentation, and education to build trust [Article]: Whenever you make any kind of claim about your business, you… Continue reading Midweek Material (November 2, 2022)

Midweek Material (October 26, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Everything enterprise sales including [Article]: Customer personas are essential for learning more about the specific stakeholders your team will be speaking to. It’s worth investing a lot of time into these since they will apply to multiple… Continue reading Midweek Material (October 26, 2022)

Midweek Material (October 19, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Social media sales trends including using personalized direct messages, building social proof, and more [Article]: At its core, building rapport is about providing value — and social media is a great vehicle to deliver it. There are… Continue reading Midweek Material (October 19, 2022)

Midweek Material (October 12, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. The future role of technology in sales including augmented reality, “digital humans,” and more [Article]: “Adopting innovative uses of emerging technologies and practices provides organizations with a competitive edge,” says Dan Gottlieb, Senior Director Analyst at Gartner.… Continue reading Midweek Material (October 12, 2022)

Midweek Material (October 5, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Selling experiences to your customers [Article]: When we recognize these fundamentals in our businesses, we can use them as our guide. We can do more than just sell things to people; we can mean something to them,… Continue reading Midweek Material (October 5, 2022)

Midweek Material (September 28, 2022)

“Midweek Material” curates articles, podcasts, videos, etc. on a variety of topics including law, marketing/sales, productivity and more. Improve lead quality with tailored “lead scoring,” revisiting buyer personas, and more [Article]: Eventually, you want to get to the point where your sales team can inform your marketing team on how to attract leads. After all,… Continue reading Midweek Material (September 28, 2022)