Tag: Sales

Chapter 7 – Pitch Pink begins the chapter by defining pitch as: “the ability to distill one’s point to its persuasive essence.”  He says that when Hollywood creatives pitch stories to producers, the most successful pitches come off as creative and draw the producers in to participate in a conversation.  In a world of information… Continue reading Book Notes: “To Sell Is Human” – Chapters 7-9

Chapter 4 – Attunement Instead of “always-be-closing,” Pink believes the new ABC’s of sales are attunement, buoyance, and clarity. He says the three aspects of attunement are, “perspective-taking,” empathy, and mimicking strategically.  Because power can sometimes create blind spots, assuming a lower position of power, Pink’s “perspective-taking,” allows a salesperson to better gain a prospect’s… Continue reading Book Notes: “To Sell Is Human” – Chapters 4-6

The next book in my “Book Notes” series is To Sell is Human by Daniel Pink.  A #1 New York Times business bestseller, the book asserts that it will “change how you see the world and transform what you do at work, at school, and at home.”  As before, I am sharing some of the… Continue reading Book Notes: “To Sell Is Human” – Chapters 1-3